PR Vehicles
As PR guy, I’ve written a lot of communications strategy documents. And one of the things we’re always looking for is a “PR vehicle.”
As in a gimmick that drives home your message but doesn’t necessary have any substance to it.
Welcome to GM, Ford and Chrysler.
Their CEOs have traded negative imagery — the company jets that left them so red-faced when they flew mogul-class to Washington to grovel for middle-class taxpayer money — for literal PR vehicles: hybrid cars in which Messrs. Waggoner, Mullally and Nardelli have driven to the Capitol for today’s resumption of their Begathon.
I’m surprised Motown’s Three Tops didn’t do one of those road-trip campaigns (usually done with buses), replete with rallies and media events, along the way. That’s the way I might have written the plan.
What? Too over the top? Whatever.
Anyway, these hybrids are PR vehicles in more than one way. As I noted yesterday, the Washington Post has reported that even the most popular of these hybrid cars — the hot-selling Toyota Prius — has never made a dime for the Japanese automaker.
But who cares about making money? The Prius is really about making a statement … not just about Toyota, but also about its buyers.
According to the New York Times,
____________________________________________________________________________
… more than half of the Prius buyers surveyed (in spring 2007) by CNW Marketing Research of Bandon, Ore., said the main reason they purchased their car was that “it makes a statement about me.”
____________________________________________________________________________
Toyota can afford to build a car for brand cachet. After all, it has lower labor costs than the Incredible Shrinking Three … and until recently, was actually selling and making money on other models.
More to the point, unlike GM, Chrysler and especially Ford, Toyota isn’t staking its entire future on Obamandated, politically correct vehicles that will be unprofitable as far as the eye can see … as the price for the 3.5 billion pieces of bailout silver for which they are selling their corporate souls (that’s $34 billion worth, the current goal of the carmakers’ Capitol Capital Campaign, at yesterday’s close).
And BTW, the PR value of those hybrid vehicles may not turn out to be as high as the autoexecs figured. As reported on HotAir, 61 percent of the public now opposes the bailouts.
Oops. Told you they should have done the rallies and media tours.
Graph: NY TIMES
642 Comments to PR Vehicles
Leave a comment
You must be logged in to post a comment.
Categories
- abortion
- bailout
- Barack Obama
- budget
- Culture War
- Defense
- Democrats
- Economy
- Election 2008
- energy
- environment
- ethics
- foreign policy
- global warming
- Harry Reid
- healthcare
- Iraq War
- Israel
- judiciary
- Middle East
- Nancy Pelosi
- national security
- Palestinians
- Politics
- Republican Party
- stimulus
- Supreme Court
- taxes
- terrorism
- transportation
- Uncategorized
Archive
- June 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- August 2008
- May 2008
- April 2008
- March 2008
- January 2008
- December 2007
- August 2007
- May 2007
- April 2007
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
Graph: NY TIMES
bnXcwJ
If you have to do it, you might as well do it right.
If you have to do it, you might as well do it right.
Excellent site. It was pleasant to me.
Perfect site, i like it!
Excellent site. It was pleasant to me.
Perfect site, i like it!
Very interesting site. Hope it will always be alive!
Great site. Keep doing.
Very interesting site. Hope it will always be alive!
Very interesting site. Hope it will always be alive!
It is the coolest site, keep so!
Very interesting site. Hope it will always be alive!
Very interesting site. Hope it will always be alive!
Excellent site. It was pleasant to me.
Excellent site. It was pleasant to me.
Great site. Good info.
Excellent site. It was pleasant to me.
zpJ8wa It is the coolest site, keep so!
NvkUEi Great site. Good info.
POvqBi Great site. Good info.
Great site. Good info.
Great work, webmaster, nice design!
Great. Now i can say thank you!
I want to say - thank you for this!
Perfect work!
I bookmarked this link. Thank you for good job!
Very interesting site. Hope it will always be alive!
Very interesting site. Hope it will always be alive!
Very interesting site. Hope it will always be alive!
Perfect work!
Beautiful site!
Great work, webmaster, nice design!
Perfect site, i like it!
If you have to do it, you might as well do it right.
Great. Now i can say thank you!
Beautiful site!
Perfect work!
Incredible site!
I bookmarked this link. Thank you for good job!
Incredible site!
Very interesting site. Hope it will always be alive!
Great site. Good info.
Perfect site, i like it!
I want to say - thank you for this!
Incredible site!
Great work, webmaster, nice design!
I bookmarked this link. Thank you for good job!
I want to say - thank you for this!
If you have to do it, you might as well do it right.
It is the coolest site, keep so!
Great work, webmaster, nice design!
Very interesting site. Hope it will always be alive!
Great site. Good info.
It is the coolest site, keep so!
I bookmarked this link. Thank you for good job!
Great work, webmaster, nice design!
Great site. Keep doing.
Very interesting site. Hope it will always be alive!
I bookmarked this link. Thank you for good job!
very interesting site
Beautiful site!
It is the coolest site, keep so!
Like the site very much, thanx 4 your efforts webmasters
Perfect work!
Great site. Keep doing.
Very interesting site. Hope it will always be alive!
I bookmarked this link. Thank you for good job!
If you have to do it, you might as well do it right.
Great site. Keep doing.
great interesting site
very nice and cool site, thanks
I bookmarked this link. Thank you for good job!
Perfect site, i like it!
excellent site
Great site. Keep doing.
Very interesting site. Hope it will always be alive!
If you have to do it, you might as well do it right.
If you have to do it, you might as well do it right.
Great site. Good info.
If you have to do it, you might as well do it right.
Great site. Good info.
I bookmarked this link. Thank you for good job!
Great site. Good info.
Perfect work!
Very interesting site. Hope it will always be alive!
You are absolutely right in this post.
great site, its cool
Excellent site. It was pleasant to me.
I bookmarked this link. Thank you for good job!
Great work, webmaster, nice design!
Great site. Keep doing.
I want to say - thank you for this!
Great site. Good info.
If you have to do it, you might as well do it right.
It is the coolest site, keep so!
Great site. Good info.
Great work, webmaster, nice design!
Great site. Keep doing.
It is the coolest site, keep so!
I want to say - thank you for this!
It is the coolest site, keep so!
Great site. Keep doing.
It is the coolest site, keep so!
Perfect work!
Beautiful site!
Great site. Good info.
Incredible site!
Great. Now i can say thank you!
Very interesting site. Hope it will always be alive!
Perfect site, i like it!
I bookmarked this link. Thank you for good job!
Great work, webmaster, nice design!
Incredible site!
Great. Now i can say thank you!
Very interesting!
If you have to do it, you might as well do it right.
Very interesting site. Hope it will always be alive!
Great site. Keep doing.
Excellent site. It was pleasant to me.
Great work, webmaster, nice design!
Beautiful site!
Very interesting site. Hope it will always be alive!
Great site. Good info.
Like the site very much, thanx 4 your efforts webmasters
Very interesting site. Hope it will always be alive!
Beautiful site!
Great work, webmaster, nice design!
Excellent site. It was pleasant to me.
Great. Now i can say thank you!
Very interesting site. Hope it will always be alive!
It is the coolest site, keep so!
I really liked your blog!
It is the coolest site, keep so!
Very interesting site. Hope it will always be alive!
Great work, webmaster, nice design!
If you have to do it, you might as well do it right.
I want to say - thank you for this!
I want to say - thank you for this!
I bookmarked this link. Thank you for good job!
Nice!!!
I want to say - thank you for this!
Perfect site, i like it!
Very interesting site. Hope it will always be alive!
Incredible site!
Excellent site. It was pleasant to me.
Incredible site!
If you have to do it, you might as well do it right.
Great site. Good info.
Perfect work!
It is the coolest site, keep so!
Perfect work!
I bookmarked this link. Thank you for good job!
Great site. Keep doing.
Perfect work!
Very interesting site. Hope it will always be alive!
I bookmarked this link. Thank you for good job!
Exstremely lovely site. Very impressed about all the lesson there are to learn and to know how much help is there also. Keep up the great work
Great work, webmaster, nice design!
I bookmarked this link. Thank you for good job!
I want to say - thank you for this!
Very interesting site. Hope it will always be alive!
Great. Now i can say thank you!
Very interesting site. Hope it will always be alive!
Great work, webmaster, nice design!
I want to say - thank you for this!
Great work, webmaster, nice design!
Very interesting site. Hope it will always be alive!
Great work, webmaster, nice design!
It is the coolest site, keep so!
Great. Now i can say thank you!
It is the coolest site, keep so!
If you have to do it, you might as well do it right.
Very interesting site. Hope it will always be alive!
Great site. Good info.
It is the coolest site, keep so!
If you have to do it, you might as well do it right.
If you have to do it, you might as well do it right.
Great site. Good info.
Great work, webmaster, nice design!
It is the coolest site, keep so!
very nice site
Great. Now i can say thank you!
I want to say - thank you for this!
Excellent site. It was pleasant to me.
Perfect site, i like it!
I want to say - thank you for this!
Great work, webmaster, nice design!
If you have to do it, you might as well do it right.
Great. Now i can say thank you!
Very interesting site. Hope it will always be alive!
Incredible site!
Great. Now i can say thank you!
Great. Now i can say thank you!
I bookmarked this link. Thank you for good job!
Very interesting site. Hope it will always be alive!
I want to say - thank you for this!
Great work, webmaster, nice design!
It is the coolest site, keep so!
I bookmarked this link. Thank you for good job!
Great site. Keep doing.
Great site. Keep doing.
Excellent site. It was pleasant to me.
Excellent site. It was pleasant to me.
Beautiful site!
If you have to do it, you might as well do it right.
Very interesting site. Hope it will always be alive!
Beautiful site!
If you have to do it, you might as well do it right.
Incredible site!
Perfect work!
It is the coolest site, keep so!
Perfect work!
I bookmarked this link. Thank you for good job!
Beautiful site!
Great. Now i can say thank you!
Very interesting site. Hope it will always be alive!
I bookmarked this link. Thank you for good job!
Great. Now i can say thank you!
Great site. Good info.
Great site. Keep doing.
Great site. Good info.
excellent work, thanks
excellent work, thanks
Great. Now i can say thank you!
Perfect work!
Great site. Keep doing.
Great site. Good info.
Perfect work!
I want to say - thank you for this!
Incredible site!
Great site. Keep doing.
It is the coolest site, keep so!
Great work, webmaster, nice design!
Excellent site. It was pleasant to me.
If you have to do it, you might as well do it right.
I bookmarked this link. Thank you for good job!
Perfect site, i like it!
Great site. Keep doing.
Great. Now i can say thank you!
Great site. Keep doing.
If you have to do it, you might as well do it right.
Very interesting site. Hope it will always be alive!
Incredible site!
Its very nice site, thank you webmaster!!!
I want to say - thank you for this!
Perfect work!
I bookmarked this link. Thank you for good job!
Perfect site, i like it!
I bookmarked this link. Thank you for good job!
Great site. Good info.
Very interesting site. Hope it will always be alive!
Very interesting site. Hope it will always be alive!
It is the coolest site, keep so!
Great site. Good info.
I bookmarked this link. Thank you for good job!
Incredible site!
If you have to do it, you might as well do it right.
Very interesting site. Hope it will always be alive!
Perfect work!
i think this is great site!!!
Very interesting site. Hope it will always be alive!
Incredible site!
I want to say - thank you for this!
I bookmarked this link. Thank you for good job!
Great work, webmaster, nice design!
If you have to do it, you might as well do it right.
Beautiful site!
Great. Now i can say thank you!
Very interesting site. Hope it will always be alive!
It is the coolest site, keep so!
Perfect site, i like it!
Excellent site. It was pleasant to me.
Incredible site!
If you have to do it, you might as well do it right.
Great site. Good info.
Excellent site. It was pleasant to me.
Great site, thanks!!!
If you have to do it, you might as well do it right.
I bookmarked this link. Thank you for good job!
Great site. Keep doing.
Excellent site. It was pleasant to me.
Great. Now i can say thank you!
Incredible site!
Perfect site, i like it!
Great site. Good info.
Very interesting site. Hope it will always be alive!
Great site. Keep doing!!!
very nice site, thank you webmaster!!!
Great site. Good info.
Great site. Keep doing.
It is the coolest site, keep so!
If you have to do it, you might as well do it right.
Great site. Keep doing.
I want to say - thank you for this!
Beautiful site!
Great work, webmaster, nice design!
Great site. Good info.
Great site. Keep doing.
Excellent site. It was pleasant to me.
If you have to do it, you might as well do it right.
It is the coolest site, keep so!
Very interesting site. Hope it will always be alive!
Perfect site, i like it!
I bookmarked this link. Thank you for good job!
Beautiful site!
Perfect site, i like it!
Perfect work!
great site. Keep doing
Very interesting site. Hope it will always be alive!
Great site. Keep doing.
If you have to do it, you might as well do it right.
Beautiful site!
Incredible site!
Great. Now i can say thank you!
Great work, webmaster, nice design!
If you have to do it, you might as well do it right.
Beautiful site!
Great. Now i can say thank you!
Great. Now i can say thank you!
Very great site, thanks
Great site!!!
great site!!! its very cool site!
Great site
I bookmarked this link. Thank you for good job!
good site, good work!!!
great site, keep doing
great site, keep doing
Great site, keep doing!!!
Perfect site, i like it!
very nice site, its cool, thanks!!!
I want to say - thank you for this!
Great site. Keep doing.
I want to say - thank you for this!
I bookmarked this link. Thank you for good job!
Incredible site!
Great. Now i can say thank you!
Perfect site, i like it!
I want to say - thank you for this!
It is the coolest site, keep so!
great site!!!
AGGRESS AutoPost Test
Incredible site!
Incredible site!
Perfect work!
Very interesting site. Hope it will always be alive!
I bookmarked this link. Thank you for good job!
Perfect site, i like it!
Great. Now i can say thank you!
Incredible site!
Great. Now i can say thank you!
its very nice site!!!
Great work, webmaster, nice design!
Great site. Keep doing.
I bookmarked this link. Thank you for good job!
Great site. Keep doing.
Excellent site. It was pleasant to me.
Incredible site!
Great. Now i can say thank you!
Very interesting site. Hope it will always be alive!
Incredible site!
Great site. Good info.
Excellent site. It was pleasant to me.
It is the coolest site, keep so!
Great work, webmaster, nice design!
I want to say - thank you for this!
Great site. Good info.
Very interesting site. Hope it will always be alive!
Great work, webmaster, nice design!
Great site. Good info.
Very interesting site. Hope it will always be alive!
Excellent site. It was pleasant to me.
Very interesting site. Hope it will always be alive!
Great. Now i can say thank you!
Great site. Keep doing.
Beautiful site!
Great site. Good info.
Great work, webmaster, nice design!
Very interesting site. Hope it will always be alive!
Very interesting site. Hope it will always be alive!
Great work, webmaster, nice design!
I bookmarked this link. Thank you for good job!
Very interesting site. Hope it will always be alive!
excellent site, thanks!!!
i think its very nice site!
Very interesting site. Hope it will always be alive!
Perfect work!
Very interesting site. Hope it will always be alive!
Perfect work!
It is the coolest site, keep so!
Great site. Keep doing.
Beautiful site!
Great. Now i can say thank you!
Incredible site!
Very interesting site. Hope it will always be alive!
Perfect site, i like it!
Great site. Good info.
I want to say - thank you for this!
Great. Now i can say thank you!
Excellent site. It was pleasant to me.
Incredible site!
Great work, webmaster, nice design!
Very interesting site. Hope it will always be alive!
Perfect work!
Very interesting site. Hope it will always be alive!
cool nice site
Thanks!!! Nice post!
Excellent site. It was pleasant to me.
It is the coolest site, keep so!
Excellent site. It was pleasant to me.
Excellent site. It was pleasant to me.
Great site. Good info.
Great site. Good info.
cool nice site
Perfect site!
I bookmarked this link. Thank you for good job!
Great. Now i can say thank you
Great site. Good info.
Very interesting site. Hope it will always be alive!
Excellent site. It was pleasant to me.
Great work, webmaster, nice design!
Very interesting site. Hope it will always be alive!
Beautiful site!
Very interesting site. Hope it will always be alive!
its cool post, thanks
I bookmarked this link. Thank you for good job!
It is the coolest site, keep so!
If you have to do it, you might as well do it right.
I bookmarked this link. Thank you for good job!
Perfect site, i like it!
It is the coolest site, keep so!
If you have to do it, you might as well do it right.
I want to say - thank you for this!
good site, nice design, thanks!
Great. Now i can say thank yo
Very interesting site. Hope it will always be alive!
I bookmarked this link. Thank you for good job!
Now i can say thank
Great work, webmaster, nice design!
Incredible site!
Incredible site!
Excellent site. It was pleasant to me.
Very interesting site. Hope it will always be alive!
Incredible site!
Very interesting site. Hope it will always be alive!
I want to say - thank you for this!
It is the coolest site, keep so!
It is the coolest site, keep so!
If you have to do it, you might as well do it right.
Perfect work!
Great site. Good info.
Incredible site!
If you have to do it, you might as well do it right.
excellent site, good design, very nice!!!
Incredible site!
Great site. Keep doing.
excellent site, good design, very nice!!!
Incredible site!
grace site.
Like the site very much, thanx 4 your efforts webmasters
very nice site, good work!!!
It is the coolest site, keep so!
Perfect site, i like it!
Great site, its cool!!!
Incredible site!
It is the coolest site, keep so!
Great work, webmaster, nice design!
I bookmarked this link. Thank you for good job!
grace your site.
Perfect work!
Great work, webmaster, nice design!
Great. Now i can say thank you!
Very interesting site. Hope it will always be alive!
Great site. Good info.
Great site. Keep doing.
Great site, its cool!!!
Great site. Keep doing.
Great site. Good info.
It is the coolest site, keep so!
It is the coolest site, keep so!
It is the coolest site, keep so!
Beautiful site!
good site, good work!!!
It is the coolest site, keep so!
Perfect site, i like it!
very grace your site.
Excellent site. It was pleasant to me.
good site, good work!!!
grace site yaor. canada online pharmacy
grace site yaor two.
grace site yaor two.
It is the coolest site, keep so!
Very interesting site. Hope it will always be alive!
It is the coolest site, keep so!
Beautiful site!
Very interesting site. Hope it will always be alive!
Perfect site, i like it!
grace site yaor two.
very impressive site!!! good work!
grace site yaor two.
Very interesting site. Hope it will always be alive!
Perfect site, i like it!
Beautiful site!
If you have to do it, you might as well do it right.
hi. I review you site
I want to say - thank you for this!
Great work, webmaster, nice design!
Great. Now i can say thank you!
Perfect site, i like it!
I want to say - thank you for this!
It is the coolest site, keep so!
hi. I review you site
Perfect work!
Very interesting site. Hope it will always be alive!
It is the coolest site, keep so!
Great work, webmaster, nice design!
very impressive site, thanks!!!
Great. Now i can say thank you!
Excellent site. It was pleasant to me.
Very interesting site. Hope it will always be alive!
Beautiful site!
Beautiful site!
Excellent site. It was pleasant to me.
If you have to do it, you might as well do it right.
Great work, webmaster, nice design!
It is the coolest site, keep so!
Very interesting site. Hope it will always be alive!
I bookmarked this link. Thank you for good job!
Incredible site!
It is the coolest site, keep so!
It is the coolest site, keep so!
Great work, webmaster, nice design!
If you have to do it, you might as well do it right.
Excellent site. It was pleasant to me.
Beautiful site!
Incredible site!
Perfect site, i like it!
Very interesting site. Hope it will always be alive!
It is the coolest site, keep so!
If you have to do it, you might as well do it right.
Incredible site!
Excellent site. It was pleasant to me.
If you have to do it, you might as well do it right.
Perfect site, i like it!
Great. Now i can say thank you!
Perfect work!
Very interesting site. Hope it will always be alive!
I want to say - thank you for this!
Very interesting site. Hope it will always be alive!
Beautiful site!
I want to say - thank you for this!
Perfect site, i like it!
Great site. Good info.
I want to say - thank you for this!
Very interesting site. Hope it will always be alive!
I bookmarked this link. Thank you for good job!
Beautiful site!
Excellent site. It was pleasant to me.
Great. Now i can say thank you!
I want to say - thank you for this!
Perfect work!
It is the coolest site, keep so!
Very interesting site. Hope it will always be alive!
Very interesting site. Hope it will always be alive!
Great site. Keep doing.
Perfect work!
Very interesting site. Hope it will always be alive!
If you have to do it, you might as well do it right.
Great site. Good info.
Excellent site. It was pleasant to me.
Great. Now i can say thank you!
Incredible site!
Great work, webmaster, nice design!
Great site. Good info.
Excellent site. It was pleasant to me.
If you have to do it, you might as well do it right.
If you have to do it, you might as well do it right.
Great site. Good info.
I want to say - thank you for this!
If you have to do it, you might as well do it right.
Great. Now i can say thank you!
Beautiful site!
Great site. Keep doing.
If you have to do it, you might as well do it right.
Very interesting site. Hope it will always be alive!
Great site. Keep doing.
Beautiful site!
Incredible site!
Perfect site, i like it!
Perfect site, i like it!
I bookmarked this link. Thank you for good job!
I want to say - thank you for this!
Perfect site, i like it!
Very interesting site. Hope it will always be alive!
Beautiful site!
Very interesting site. Hope it will always be alive!
Beautiful site!
I want to say - thank you for this!
Excellent site. It was pleasant to me.
Great. Now i can say thank you!
Perfect work!
Great. Now i can say thank you!
Excellent site. It was pleasant to me.
Beautiful site!
Very interesting site. Hope it will always be alive!
Beautiful site!
Great site. Keep doing.
Great. Now i can say thank you!
Excellent site. It was pleasant to me.
Perfect site, i like it!
Very interesting site. Hope it will always be alive!
It is the coolest site, keep so!
Very interesting site. Hope it will always be alive!
It is the coolest site, keep so!
Perfect site, i like it!
Perfect site, i like it!
Great. Now i can say thank you!
I bookmarked this link. Thank you for good job!
Great. Now i can say thank you!
I want to say - thank you for this!
Very interesting site. Hope it will always be alive!
Great site. Keep doing.
Great. Now i can say thank you!
Great site. Good info.
Great work, webmaster, nice design!
Great site. Keep doing.
Incredible site!
Beautiful site!
Beautiful site!
I want to say - thank you for this!
It is the coolest site, keep so!
I want to say - thank you for this!
If you have to do it, you might as well do it right.
Very interesting site. Hope it will always be alive!
Great. Now i can say thank you!
It is the coolest site, keep so!
Great site. Good info.
Very interesting site. Hope it will always be alive!
Very interesting site. Hope it will always be alive!
Incredible site!
Very interesting site. Hope it will always be alive!
Great site. Good info.